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Creative Specifications

Attract prospects with engaging creative! Whether you plan to supply your own ads or need a hand, we’ve got you covered.


Please refer to the guidelines below when creating or submitting an ad. For Streaming TV & ReTV Ad specs on Hulu, click here.


Display Ads

Animated ads are preferred, static ads are also accepted

Include the dimensions in the name of each banner file


Size: 2MB (HTML5), 200MB (GIF)

Dimensions: 8 sizes of the same ad






Animated Ads

File type:

HTML5 preferred for quality

Web fonts only (no custom fonts)

GIF also accepted



18 frames/second max

30 seconds max


Static Ads

File type: *PNG or JPG

When exporting a JPG or PNG, select the right resolution to ensure correct dimensions.



Resolution: Screen (72 ppi)

Use transparent backgrounds for logos



Resolution: Screen (72 ppi)

Color mode: RGB

Quality: Maximum/High

Compression: Baseline (Standard)



Facebook Ads

Images that consist of more than 20% text may experience reduced delivery.


File type: *PNG or JPG

Ratio/Dimensions: 1.91:1 to 4:5, 1080x1080px min

Resolution: Upload the highest resolution image available

Primary text: 125 characters max

Headline: 40 characters max


Facebook/Instagram Stories

Ratio/Dimensions: 1080x1080, 1080x1920, 960x540, and 1178x1080


Streaming TV Ads

No letterboxing or pillarboxing allowed.


Size: 200mb max

Ratio/Dimensions: 16:9, 1920x1080 or 1280x720

File type: .MP4 preferred. Other video formats accepted but are not guaranteed to work.

Length: *15 or 30 seconds preferred, any length up to 60 seconds accepted

Color space: 4:2:2

Profile: Main profile @ main level (MP@ML)

Constant bitrate (CBR): 15-60 mbps preferred

Variable bitrate (VBR): 20-60 mbps accepted


*In terms of pricing and available inventory, 15 seconds or less = 15 second video, 16-30 seconds = 30 second video, and 31-60 seconds = 60 second video.



Streaming TV & ReTV Ads on Hulu

For clients on the Elite package or who select the ReTV add-on, the following are our Hulu-spec requirements:


Audio Bitrate: Minimum 192 kbps
Audio Sample Rate: 48,000 hz

Video Bitrate:
Preferred: Constant Bitrate (CBR) of 10-60 Mbps
Accepted: Variable Bitrate (VCR) of 20-60 Mbps
Codec: H.264
Color Space: 4:2:2
Duration: 15, 30, or 60 seconds

File Size: 10 GB, maximum

Resolution (Aspect Ratio): 1920x1080, or 1280x720 (16:9)

Call-to-Actions (CTA): CTA buttons that look clickable and include copy, such as Learn More or Buy Now, are not allowed because video commercials are not directly clickable on most devices.

URLs: URLs are accepted and can be included in the content of an ad.

QR Codes: QR codes are accepted for CTV only. 

Hashtags: Hashtags are accepted and can be included in the content of an ad.

File Types:

-Quicktime movie (.MOV) recommended but .mpeg-4 (.mp4) accepted

-PNG or JPG accepted. JPG is better for images with blended tones, like photos. PNG is better for images with flat tones, like logos, text, and graphics.

Frame Rate (fps): Accepts 29.97, 23.98, 25, or variable frame rates.

Frame Rates refer to how many individual frames appear in a video per second. Videos should be delivered in their native frame rate or the frame rate the source footage was shot. Failing to provide an ad that meets the required frame rate can result in the ad being rejected due to duplicate frames.

Duplicate frames are repeated frames in a video, usually in a set pattern due to a pull-down conversion. The issue usually occurs when a video is changed from its native shot, typically 24-30 fps, which is the standard for TV broadcast in the United States. The native video should be used instead of the converted version.

Stitched Ads: Stitched ads are not accepted. This means two 15-second ads cannot be joined together to create a 30-second ad.

Leaders: Ads with leaders, such as slates or countdowns, are not allowed.



Need help? Contact us at clientsuccess@hotelgeofencing.com

"We decided to test ApartmentGeofencing.com and saw an immediate surge in over-all foot traffic."
  1. Gray Lane

Director of Digital Marketing, JMG Realty, Inc.

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