We’ve collected some of our most Frequently Asked Questions (FAQs) to help address common questions hotel marketers have when evaluating HotelGeofencing.com.
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Geofencing marketing is a location-based marketing (LBM) strategy that relies on GPS technology from smartphones to deliver relevant ads to potential hotel guests who have stepped into custom digital “fences,” or geofences. HotelGeofencing.com can help your hotel property set up geofences around competitor hotel locations, local gyms, parks, stadiums, events and more! Visit our How Geofencing Works page to learn more.
Our fully transparent pricing model does not lock our customers into any long-term contracts. The initial commitment is three months, then month-to-month after that. HotelGeofencing.com makes location-based marketing feasible for any budget.
We can track impressions, commercial views, clicks to your website and, most importantly, walk-ins by creating a geofence conversion zone around your hotel property. Over time, we optimize campaigns to increase check-ins and decrease cost-per-acquisition to show an incremental increase in bookings.
YES! We can politely steal customers that are residing at your competitors’ hotel properties with geofence marketing. We have also found that geofencing neighboring apartment feeder communities can draw hotel prospects for extended stay hotels.
Ready to dive into location-based marketing for hotels with one of our sales experts? Schedule a demo today!
Conversion zones are the most powerful tool for tracking online to offline conversions in hotel advertising. By tracing a virtual conversion zone around the premises of your hotel, we can measure the efficacy of your geofencing campaign. Essentially, the physical location of your hotel property will serve as the ultimate conversion zone as we work to increase bookings to your local hotel property.
Ready to add hyper-local geofencing to your hotel marketing? Book a demo today!
HotelGeofencing.com features pricing packages tiered for incremental performance suitable for any budget. For as little as $195/month, our Saver Package unlocks high-performing geofencing campaigns for forward-thinking hotel marketers who want to implement location-based marketing. Click here to see our full pricing options. We have no annual contracts, making geofencing for hotels highly accessible. In addition, we facilitate ad creation for local hotels for a small, one-time setup fee.
From the initial kick-off call to the campaign, going live typically takes six business days, assuming we receive all assets and feedback in a timely manner. For campaigns with video production, the process can take up to 14 business days. Once the campaigns goes live, your ads will start to show immediately. We remove the need to work with a separate hotel marketing agency to streamline the creation of your creatives.
Hotel-specific mobile ads will appear on the tens of thousands of mobile apps and mobile websites that accept advertising, such as the Weather Channel app, MSN and ESPN, as well as social media (Facebook and Instagram). Mobile ads can be various sizes and can rotate to deliver key messaging and branding for each local hotel property.
15-30 second video ads appear in streaming platforms like Sling TV, Pluto TV and more! Now we can even target customers watching Hulu or listening to popular music streaming services like iHeart Radio and Spotify. We can also create video ads formatted for television using asset photography — without expensive filming.
A target zone is made up of designated hotspots that we draw a digital fence around to target these potential customers. Unlike standard geofencing hotel marketing agencies, we do not simply set up a radius around target zones. Our geofences are accurate within feet, customized to precisely target the perimeters of a desirable premise. These target zones capture mobile advertising identifiers (also known as mobile ad ID or MAID) from walk-in traffic. That way, you can send targeted ads to visitors on their mobile phones and other connected home devices once they connect to their home WiFi networks.
Chief Executive Officer, Hotel Management & Consulting